GTM Acquisition Engine
The aim: identify European agencies from public sources, score them with an LLM, draft a message and log it in HubSpot. Each fact would carry its source or be marked as a hypothesis. A human would approve before any contact.
JB Laurent — AI automation & GTM systems
I build sales automation for growth and B2B lead generation agencies.
Lead qualification, CRM hygiene, follow-ups and reporting for growth and B2B lead generation agencies, designed and shipped in fixed-scope sprints of 3 to 5 days. Remote, in English, French or German.
Challenge
01
Manual lead qualification
Reps spend hours sorting inbound leads by hand. Good prospects wait, weak ones get answered, and nobody knows why.
02
CRM out of sync
Notes are missing, fields are empty, and the CRM disagrees with reality. Forecasts built on it are guesses.
03
Follow-ups forgotten
Deals stall because nobody follows up on time. The warmest leads cool down while the thread sits unread in an inbox.
04
Tools that don't talk
Your CRM, email and calendar never share data, so reporting is copy-paste by hand and every Monday starts with a spreadsheet.
Services
Sales Automation
I map your sales process, then automate the repetitive parts: lead routing, follow-up reminders, CRM updates. Your team keeps the conversations that need a human.
AI Workflow Engineering
I design and build AI workflows that read, sort and prepare information for your team, with human validation before anything sensitive goes out. APIs, LLMs and code agents included.
GTM Operations
I connect your go-to-market tools so data flows end to end: CRM, enrichment, outreach and reporting. Fixed scope, short engagements, working software at the end of each sprint.
Selected Work
Intelligent Sales Follow-up
It would detect unanswered opportunities, prepare a follow-up in context, and send it only after a human validates it. Each action would be logged in the CRM.
Recruitment Document Processing
Structured extraction of CVs, deduplication, normalization and CRM integration. Replaced a third-party parsing provider with a Mistral-based approach, keeping full control over the data.
Process
01
Understand
We start with your sales workflow and its friction points. I ask questions until I understand what slows your team down.
02
Design
I propose a fixed-scope plan: what gets automated, which tools connect, and what stays human. You approve it before I write code.
03
Build
I implement the system with APIs, automation and LLM calls where they fit. You see progress in short cycles, not at the end.
04
Validate
We test the result against real cases, including edge cases. Sensitive actions stay behind human approval until you trust the system.
Engagements
| Scope | Duration | From |
|---|---|---|
| AI Workflow Audit | 1–2 days | €500 |
| Sales Automation SprintPrimary | 3–5 days | €1,500 |
| AI Operations Sprintfinal price depends on scope | around 5 days | €2,000 |
What I don't do
01
No bulk emails sent in your name, no purchased contact lists.
02
No AI messages to your customers without human approval for any sensitive action.
03
No open-ended missions: only sprints with a scope fixed in advance.
04
No promised figures, such as “+40% meetings” or guaranteed leads.
05
No scraping that breaks a platform's terms of service, LinkedIn for example.
06
No paid ads management: no Google Ads, no Meta Ads.
07
No website or mobile app unless it is tied to sales or operations.
08
I don't replace your sales team: I automate, I don't sell on your behalf.
09
No lock-in: at the end you own the workflows, the code and the access; nothing depends on me to run.
10
No work directly in production without a test environment, when your tool provides one.
About
My approach starts with the business problem, not the technology.
I combine experience in B2B sales development, commercial operations and AI-assisted systems implementation.
I design the architecture, select the appropriate tools and use modern development workflows to deliver practical, maintainable solutions.
Working across French, English and German-speaking markets.
FAQ
How long does a sprint take, and what is the scope?
Sprints run 3 to 5 days, fully remote, with a fixed scope agreed before we start. A sprint delivers the agreed build and its documentation, not a slide deck. An audit takes 1 to 2 days and delivers written findings and an implementation plan.
What is included in a sprint?
I design the architecture and implement it myself: automation, API integrations, LLM-based steps and code agents where they fit. I test what I ship and I document how to run it. I do not take over your duties as data controller. Sensitive external actions always require human approval first.
Which tools and CRMs do you work with?
I can build a CRM integration for HubSpot, and for Pipedrive or Salesforce if the project needs it. I build one integration per tool, not a generic connector. Automation can run on n8n, with the usual email and calendar APIs.
How do you handle personal data and GDPR?
On a client project I process only the data the task needs. Where that data already lives in your tools, it stays there. I name any processor before I use it. I prefer EU hosting when the tool allows that choice. This is not a promise that every vendor is hosted in the EU.
What happens after the delivery?
You own the code and the workflows I write for the engagement; what I did not write (the n8n platform, third-party libraries) stays under its own license. I can run a follow-up sprint if you want to extend the work.
Which languages do you work in?
I work in French, English and German, and my sales background covers the French and German markets. Deliverables and this site are in English; day-to-day communication can happen in any of the three languages.
Have one process in mind?
Tell me which workflow costs your team the most time. I reply within two working days.
Contact details are published at launch.